What is Digital Marketing

Many of them don’t know what is digital marketing. it’s very simple just like traditional marketing.in traditional marketing, we promote or market a service or a product using traditional methods like posters, banners, television advertisements and other old methods. but in digital marketing, we do the same marketing by using the digital platform like the internet, E-mail, mobile apps, and other digital media.

The development of digital marketing

The way brands and corporations use technology for marketing has changed during the 1990s and 2000s. When digital platforms have become more and more part of marketing plans and daily life. And as people use digital devices more and more rather than visiting physical stores. The use of combinations of search engine optimization(SEO), search engine marketing (SEM), content marketing, influencer marketing, automated content management, campaign marketing, data marketing has been made frequent, digital marketing strategies have expanded. and it’s trending going change each year or every month we also write about Digital Marketing Trends For 2020 on our Blog.

The promotion of e-commerce, social media marketing, optimisation of social media, direct email marketing, posters, ebooks, optical discs and games has become commonplace Digital marketing extends to non-Internet channels that provide digital media, such as television, SMS and MMS, callback, and on-hold mobile ring tones. Digital marketing differentiates from online marketing by spreading of non-internet platforms.

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image Credit to – LYFE MARKETING

Digital marketing’s Use during the digital age

In order to benefit their marketing efforts, marketers can use digital marketing in a number of ways. In the digital era, the use of digital marketing not only helps brands to market their products and services but also enables online customer support through 24/7 services to make customers feel comfortable and respected.

Using social media engagement enables marketers to gain both positive and negative input from their consumers and to assess which media platforms are working well for them.

As such, digital marketing has become an improved brand and company benefit. It is now normal for customers to post reviews online about their experience with a product or brand through social media channels, blogs and websites.

Using and promoting these conversations across their social media channels has become increasingly popular among companies to have direct contact with customers and handle the input they receive appropriately.

Word of mouth contact and peer-to-peer interaction, as they are not sent directly from the company and are therefore not designed, often have a greater effect on consumers. Consumers are more likely to trust the experience of other customers Examples may be that users of social media post food products and meal experiences that highlight those brands and franchises. This was noted in an Instagram study where researchers found that photos of food-related interactions within their social networks were shared by teenage Instagram users, providing free advertising for the goods.

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Advantages of Digital marketing

The overall communication between consumers and organisations, due to the fact that digital marketing is able to reach many potential consumers at the same time, can play a very important role in the whole idea of digital marketing. and customers are directly exposed to the brand and product. It is easy to access and explain ads so that they can be viewed anytime.

But there are some drawbacks to this kind of technique of digital marketing. One major setback is that digital marketing depends heavily on the internet. This could be viewed as a turnaround because in certain places the Internet can not be accessed or users have poor internet connectivity. In addition to the highly dependent digital marketing on the internet, it is subject to much chaos, so it may be difficult for advertisers to differentiate their advertising as well as to make consumers start discussions about a brand image or product organization.

With digital marketing continuing to grow and evolve, businesses use technology and the Internet to engage effectively with their clients and allow them to expand the reach of those who connect with them and how they interact. There are drawbacks, however, which are not always discussed because of how much a business relies on them. For marketers, it is important to take into account their marketing strategy, as well as business goals, both the advantages and the disadvantages of digital marketing.

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