Still, Content Marketing is Worth It? Why I have to spend money on marketing my content? before going into the topic, When some people hear this word they will ask themselves, 👇👇
What Is Content Marketing?
In simple words content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
For example, when a consumer takes a decision on purchasing a product, Their Loyalty and trust already lie with you. So they purchase your product over your competitor’s product.
Basically, shows your consumer or client that you are actually care about them.
These days people want to feel like you care about them. The world is louder and noisier than ever before, and our most important resource is our attention.
Let us come back to the topic. If you publish an article, some people will ignore it and some people will read it, maybe they like it, and then what? Will they volunteer to open their wallets and let us take out as much as we want? The answer is no.
If you read enough blog posts, most of the time you’ll see an overall simplistic narrative. Revenue will follow if you produce high-quality content. (Like this 😉)
That’s sound great isn’t it? But the truth is more complicated.
What Marketers Get Wrong About The Value Of Content.
Content Marketing Can be Definitely worth it. But it is not meant to drive the hard ROI everyone expects. That is because what we refer to lead generation, is a little broken.
“Leads” are misleading, mostly because a content download itself isn’t a lead. Just because someone fills out a form and grabs your report doesn’t mean they’re going to buy your product now or ever. Speaking of which, don’t believe the hype around email nurturing. From my experience, the chances of a prospect ultimately setting up a meeting after exposure to email nurturing are quite slim.
A way to assess the value of your content marketing based on what experts have seen, content marketing’s real strength lies in the brand lift and changes in brand attitudes. Companies can use content to change the way people understand them.
It doesn’t have to over complicated but the rhetoric surrounding content marketing’s ROI just got unrealistic. According to the research taken by Content Marketing Institute’s 2016 Benchmark Report,55 percent of marketers are unsure what content marketing success even looks like. Given that billions of dollars in marketing expenditures are at risk, that is a stunning sum.
Why Isn’t Working For You?
1.You Haven’t Refined Your Strategy
Content Marketing Institute and Marketing Profs conducted a 2018 survey of B2B marketers. Of the successful marketers, 62% have a documented content strategy. Of the unsuccessful marketers, only 16% have a documented content strategy.
Things are similarly gloomy in the B2C world. Only 59% of all marketers have a documented strategy. 18% have a content strategy that is “not documented,” which is to say, no clear strategy at all.
Is there a strategy in place, and if so, is it being followed? According to the survey, not really.
There’s a reason I put this #1 on my list. In order to be successful at content marketing, you need a strategy.
Any strategy even a bad one is better than no strategy. Even if you have a bad strategy, you can at least discover out why it is wrong and modify it. With no strategy, you’ll just keep on doing what you’re doing, wasting your time, losing money, and ruining your brand. So any strategy is crucial for success
2. You Don’t Spend Much On Content Marketing .
Companies who spend a lot on marketing are able to grow their markets faster than companies who don’t spend as much.
To put it another way, you get what you pay for. If you want to see results from content marketing, you must invest enough money to make a difference.
Consider the most effective content marketers against the least effective content marketers, according to the fifth row — “percent of marketing budget.”
There is a big difference between 14% and 40% — and that difference is seen in the kind of results that the content marketing gets. If Some One Asks “Is Content Marketing Expensive”, The answer is definitely yes.
3. You Are Not Promoting Your Content
The quickest way to kill your content marketing is to do nothing after you create your content.
Let me explain.
Some marketers think that content marketing is simply creating content. Then what? Well, users will find the content, right? Organic traffic will increase, people will read it, convert, and we’ll get more customers, right?
Creating content is only part of content marketing. The other half is promoting it. When I provided this advice to businesses a long time ago, I viewed this as a problem. Don’t neglect the marketing aspect of content marketing.
Let’s break apart content marketing into its two main components parts:
- Create content.
- Promote content.
How do you promote your content? Here are a few easy ways to promote a single blog post:
- Email newsletter
- Marketing email to a landing page
- Tweets. Be sure to tweet it several times, and ask for retweets.
- Facebook posting
- Sharing in LinkedIn
- Pitch influencers in your industry who can share your content.
- Pitch bloggers and site owners, and ask them to share your content.
- Mention your content when you comment on other websites and blogs.
The important thing to remember about content marketing is that half the work is creating, and the other half is promotion.
Why Is Your Content Still Matters?
The process of converting a customer requires patience. You have to build a relationship and earn trust instead of immediately asking for an email address, phone number, job title, or any other personal info that corporations to try to get from consumers.
In a recent GumGum survey of 33 marketers, every respondent said that content helps change the brand perception of the brand producing it. Additionally, before making a purchasing decision, more than 75 percent looked at at least five pieces of content, while more than 40 percent looked at 10 or more.
Finally, we can come to a conclusion. Content Marketing is worth it, as long as you know what to expect.