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Digital Marketing trends for 2020
7 Mar 2020

Digital Marketing trends for 2020

Post by Yagesh

There is constant change in the digital marketing world. To help you keep the curve in front, You limit your brand to the same level and repeat if you’re out of touch with your digital marketing practices. You may not be pleased with new marketing trends, but your target customers and your competitors do not. That is why we compiled for you the following list of trends in digital marketing. In 2020, along with some familiar, constant trends that are still present, and also we will see new marketing trends. and we also wrote about Digital Marketing in our previous Blog Please Check it

Programmatic advertising

Digital Marketing trends for 2020

Just as with sensing analysis do not send a person to work a robot’s work. AI and machine-learning algorithms are intended to accelerate your research and to automate your online advertising campaigns. Technology can be used to monitor ads, Lead Generating, success monitoring and consumer targeting. In addition to improving performance, the outsourcing of tasks into bot frees you time to manage more important tasks in your schedule. It is at its best automation.


The digital marketing system for you, applications such as the Adobe Marketing Cloud or SmartyAds manage. Real-time bids can be frustrating and time-consuming, just as it is possible to find the right ways. It can be better for you and your business to transfer these activities to an automated system.

Vlogging

Digital Marketing trends for 2020

Video blogs are more popular than ever with the ongoing success of YouTube, Instagram Stories and Snapchat. Vlogs are personal and straightforward in comparison to other video styles such as instructional videos or short movies. Vloggers talk to the audience directly (the PewDiePie style) and create a more intimate and direct connection— a great advantage for marketers to develop stronger relationships with their customers. In reality, Vlogs can be realistic and strategy rather than simply complaining about how barista shaped your order.


You can Livestream special events, such as a business conference or musical performance, to which not everyone has access You can also publish such home-made contents as celebrity interviews and looks behind the scenes, which customers would like to see anyway. We will potentially see more subcategories emerge as video marketing continues to rise. Learning to distinguish the video content now helps to adjust to future trends, and perhaps next year we will list them for our 2021 trends in digital marketing.

interactive emails

Digital Marketing trends for 2020

The ROI for email marketing was 3,200% in February 2019 and is still as viable as ever. Many analysts however remember that the numbers slow down or stagnate. Instead, digital marketers revive it with a new layer of paint rather than abandon this fruitful platform. Lately, in plain text emails and newsletters, there is a rapid fall. Instead are stunning, perfect pixel texts, which look taken from the portfolio of a web designer. E-mail marketing uses e-mails, now and by 2020, which look and function like web pages, with clickable buttons and other interactions.


Such beautifully designed prototypes inspire more than just others. Readers are more likely than plain-text links to press styled buttons with photos. But even using web page templates is not enough today; you have to reach another milestone with amazing visuals and UX-centered designs. With ROI alluded to above, it is important to ensure that your emails are as desirable and beautiful as possible.

Small-influencers

Digital Marketing trends for 2020

For several years now, influencer marketing has been a phenomenon for digital marketing. It was so good, however, that large-time influencers are now firing. It is not necessary to give you a free sample in order to check that the payment lists and price lists are available. “Influence” of social media is now very expensive. Instead of vying for top-level influencers with global companies, small and medium-sized companies opt for small and medium-size influencing companies. It’s a term we see more and more lately as a small-influencer. This applies to smaller-scale influencers famous enough to be successful, still in touch with their fans and not overwhelmed with sponsorship opportunities.


Small-influencers often have a better engagement rate than the most common influencers, in addition, to be more affordable. Think about it, they will devote more time to each one because they have fewer followers. It’s also easier to specialize in a Small-influencers ‘ niche because often they themselves reflect niches. The effectiveness of Small-influencers was shown by the Adweek study. Micro-influencers classified as accounts with about 30,000 followers had 60% higher participation, while they were 6.7x more cost-effective than more followers.

Optimizing for featured snippets

One reason for the rapid changes in digital marketing is that they are rapidly changing channels. Look just at Google that updates thousands of times a year its search algorithm. Nevertheless, advertisers have to adapt as search engines grow and become smarter. More and more search requests include fragments, which on their first page enjoy a lot of real estates and get a lot more clicks than the other search results. That is why it is important that they are kept in mind when developing digital marketing content, and that each content for featured snippets is designed with transparent and well-structured material.


Google wants to enhance the delivery of content to users, so we must take account of these changes and adapt our SEO technology accordingly. For marketers in 2020, producing high-quality content that covers topics extensively but clearly and that is well-structured and easily understandable is more critical than ever. We have to write for people and for search engines so that we do not ignore one or the other.

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Yagesh Shanmuganathan is a Digital Marketing Consultant from SriLanka. He have been in the Online marketing industry since 2016. He is also Working as a Project manager in Vebudo Vision (Europe’s Leading Digital marketing Agency)

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